Own a territory. Build four income streams.

How it works

Your four income streams

You have two ways to present Halfway Express to a course manager. The recommended approach bundles hardware into the setup fee and charges a higher monthly — one price, one decision, faster close.

What you can earn

Monthly recurring income from subscriptions plus your 40% advertising cut. Setup fees and hardware add cash on every new course signed. Upsells (restaurant module, bar tablet) stack on top.

Every franchise holder gets a dedicated backend and dashboard. You focus on selling and growing — HQ handles all the tech, billing automation, and support.

How this stacks up

Most business opportunities require far more capital for far less recurring upside.

Available territories

South Africa has more than 450 golf clubs and courses — 414 are GolfRSA-affiliated (2025 census); the rest are private estates, resorts, and municipal courses not on the official register. Western Cape is sold. Nine territories are open.

Territory fee is a one-off payment for exclusive provincial rights — includes your laptop, CRM, training, and starter documents. Annual support fee of R12,000 applies from year two. Break-even assumes 20 active courses at R2,999/month (All-in) + 5 advertisers per course (R90k/month combined income).

What you get with your territory

• Exclusive provincial rights

  Legally exclusive territory. No other Halfway Express franchisee can sign courses in your province — ever.

• Full platform — halfway house, restaurant & bar

  QR ordering, restaurant module, bar tablet support, advertiser rotation, billing, and reports — built and maintained by HQ. You sell and install; we ship the updates.

• 40% of advertising revenue in your territory

  Every advertiser you sign at any of your courses pays you 40% of their monthly fee, forever, with no extra effort after the initial sale.

• Franchise dashboard, automated billing & 7-day payouts

  Your income dashboard is live from day one. All invoicing and calculations are automated through PayFast. Your share is paid out within 7 working days every month — no chasing, no manual reconciliation.

• Ongoing product updates at no extra cost

  New features roll out to all territories automatically. You benefit from HQ's product investment without paying extra.

Why this market, why now

• Golf is growing. SA golf saw a surge in new players post-2020 — courses are busier than they've been in a decade, and the halfway house is the highest-traffic touchpoint on the course.
• A R100 billion missed opportunity. The global golf industry loses an estimated R100 billion per year in missed F&B sales. Most SA courses still run paper slips or shouted orders. Digital ordering is a genuine operational upgrade club managers want.
• No meaningful competition at scale. One small local competitor operates only in KwaZulu-Natal with a basic product and no advertiser layer. The rest of SA is completely open.
• Advertisers create a second flywheel. Once you have 10+ courses live, local businesses pay to reach your golfer audience. You keep 40% of every rand they spend, every month, with no additional work. No other franchise model in this space offers this.
• Territories won't stay open. Provinces are allocated in order of enquiry. Early movers get the lowest territory fees and first pick.

Practicalities

• Territory fee. One-off payment (R39,000–R69,000) for exclusive provincial rights — everything is included: your pre-configured laptop, territory CRM with pre-loaded courses, two-day training, and starter document pack. Annual support fee of R12,000 applies from year two.
• Setup fee per course. You charge R999 per new course. HQ takes R399 for platform setup. You keep R600 immediately.
• Monthly wholesale. R499 per active course per month, invoiced by HQ. You bill courses on your own cycle at R1,499–R2,999.
• Automated billing & payouts. All invoicing and calculations are handled automatically. Your share of subscription income and advertising revenue is paid out within 7 working days every month through PayFast — secure card transactions, no manual reconciliation.
• Advertising admin. HQ handles advertiser onboarding, billing, and ad rotation. You introduce the advertisers; the system handles the rest and pays out your 40% monthly.
• No staff required to start. One person can manage 30–40 active courses comfortably.
• What you need. A car and a phone — the laptop and CRM come with your starter kit. Golf industry relationships help but aren't required — the product sells itself on demo.

Prefer to call first? Reach Sidney at +27 82 324 5955 or email admin@halfwayexpress.co.za.